Twentieth Century Fox hires Drugstore
Drugstore has been appointed to the advertising roster for the film distributor Twentieth Century Fox after a pitch against six other undisclosed agencies.
At present, the company uses a roster of specialist agencies to create
adaptations of US work. However, Drugstore will now be briefed with
creating original campaigns for specific movies as and when they are
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The films will range from blockbusters such as Lions for Lambs to indie
films such as Little Miss Sunshine.
The company spends around £40 million on UK media every year.
The film distributor put the business up for pitch in June this year as
a way to carry out a "health check" on its advertising
opportunities.
The review was managed by Elizabeth Kesses, the company's theatrical
marketing director.
Earlier in the year, the company reviewed its £150 million global
planning and buying brief, eventually putting all of the business into
Vizeum.
Drugstore recently worked with Amnesty International to highlight human
rights abuses in the war on terror.
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