The Week: i-Q - The internet question - What are the worst brand/celebrity endorsements?
Kerry Katona and Iceland makes me shiver. What are they thinking? - Darren Davidson
Yep, definitely the Iceland ads. Mums really don't need an irritating,
overweight, unstable, unemployed "singer" telling them to stuff their
kids' faces with frozen ready meals. - Sarah Lambe
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Michael Winner and esure. World's worst ads, too. - Chris Arnold
No, Winner/esure was a work of pure genius. It did the business for
esure, and pissed off adland to boot. What more do you require? - David
Tiltman
Oh Lord, save me from those Morrisons ads! Did the copywriters get a
challenge to see how many times they can say "fresh" in an ad? Katrina
Doran
Two words: Ann Widdecombe. - Kayleigh Chapman
Asda have got it right with James Nesbitt, Victoria Wood and Liza
Tarbuck. Dress them up in a uniform, make them do an honest day's work
and Joe Public believes they've suddenly become "real". - Roland
Butter
The new Post Office ads - what exactly is Joan Collins doing there and
how is she meant to assure us the Post Office isn't full of bumbling
idiots (which seems to be the gist of the ad to me)? - Sara Chapman.
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