Rimmel puts Kate Moss at heart of global website

by Staff, Brand Republic 16-Nov-07, 11:15

LONDON - Rimmel London, the cosmetics brand promoted by Kate Moss, has launched a global website, including a special section dedicated to the supermodel.

The site has been created by RMG Connect, and is built around what have been identified as the four pillars of the brand: products; looks; London; and Kate, referring to Kate Moss.

The London section features tips for what to do for a perfect day in the city, and the Kate section features stills from advertising campaigns and behind-the-scenes footage from photoshoots.

The website aims to bring to live Rimmel London's "beauty with attitude" proposition, and is aimed at 18- to 24-year-old women.

Emmanuelle Bonte, vice-president of global marketing for Rimmel London, said: "The new site has provided a unique environment, where consumers can create a personal connection with our brand. It also accurately embodies our brand position and reflects the fashion, style and culture of London."