Trinity Mirror prepares to offer local news via mobile

eventually provide readers across the UK with news tailored to their
area.

Gleave was formerly responsible for rolling out mobile content across
News Corporation's national, state and local titles in Australia and has
been appointed to do the same for Trinity Mirror.

"Just before I left, we were heavily into regional news on mobile and
providing content based on people's postcodes," he said. "If it can work
there, it will work here. There would be even more demand, and we have
rich content that we can use."

The Times and The Sun have launched mobile news services, but neither
are regionally specific.

Gleave said it was important for Trinity to offer advertisers a
multi-platform service, and added that he would initially be focusing
his efforts on expanding the Daily Mirror's mobile service for products
such as horoscopes, fantasy football and bingo, before moving onto
news.

He added that the service would "probably" be funded through on-screen
advertising, rather than being paid-for content.