CSA launches advertising research tool

by Media Week, Media Week 20-Nov-07

Carlton Screen Advertising, the cinema sales house, is today (Tuesday) launching Adflash, a new way of presenting its research to advertisers and agencies.

The company has hired film critic James King in a bid to keep the
industry up to date with the findings of research into cinema
advertising effectiveness carried out across the industry.

King will be the face of a 90-second programme profiling some of the

latest surveys, which will then be e-mailed to around 2,500 advertising
and agency contacts, together with a direct mail pack and a supporting
website.

The first film, which will be sent out today, will examine the
effectiveness of the Citroen C3 Dolphins ad.

Adflash, whose e-mail was designed by creative agency Angel, will pick
the best research exercises to share with the industry, and has not
committed to a specific number of e-mail bulletins.