Ask.com assigns digital business
Ask.com has handed its digital ad account to Grand Union following an eight-week review of the business.
The search engine selected Grand Union from a shortlist of six agencies
pitching for a place on its £2m roster alongside lead strategic
agency Fallon. The shortlist is believed to have also included
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Ask.com has briefed Grand Union on several initiatives due to roll out
over the coming year, intended to increase the firm's share of the
£1.2bn UK search sector.
The review has been overseen by Ask.com's head of UK marketing Sarah
Bartlett, who joined the company from BT last year. It follows Ask.com's
controversial 'Information revolution' campaign, which launched earlier
this year to tempt internet users away from Google.
Ask.com has previously worked with Profero on digital projects, but the
pair parted company earlier this year following strategic differences.
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