BBH signs up Tesch as creative director
Bartle Bogle Hegarty has hired the Swedish digital creative Johan Tesch as a creative director.
Reporting to John O'Keeffe, BBH's executive creative director, Tesch
will work across a range of digital clients and on above-the-line
business.
He joins from Lowe Tesch in Sweden, where he was the co-founder,
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Tesch is the second digital creative director hired by the agency in the
space of a month as it looks to extend its digital capabilities. Dominic
Goldman joined as a digital creative director in October.
Tesch said: "What really got me interested was that BBH seemed very
serious about the digital conversion of the agency. It was also very
keen to get me in the centre of things."
During his career, Tesch has picked up a number of awards, including
gold Lions at Cannes in 2004 and 2005 for his work on Saab and 3.
In 1996, he launched Tesch & Tesch, one of the first digital agencies in
Scandinavia. It was then bought by Lowe Worldwide and became the digital
offering for Lowe Brindfors in 2006.
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