DMA meets to discuss environmental guidelines

by Jacquie Bowser, Brand Republic 23-Nov-07, 11:25

LONDON - The Direct Marketing Association is holding a 'summit for change' meeting today to develop a 10-point environmental manifesto.

Recommendations from the meeting will be presented to the DMA board in January next year, where they will be formalised and potentially integrated into the DMA Code of Practice.

Rosemary Smith, chairman of the DMA, said: "To safeguard both the direct marketing industry and the environment, we need to focus on a real change in behaviour.

"We want to stimulate a quantum shift in member, industry and wider business understanding of the importance of environmental issues.

"Not acting is not an option -- it is imperative we future proof our industry and we hope this environmental manifesto will go some way to leading a change."

The DMA has already made investments into creating a series of measures that aim to minimise waste and reduce the impact of the industry on the environment.

It has a partnership with Envirowise and Friends of the Earth to develop a series of sector specific "enviro-guides", which will enable members to work to a set of guidelines to reduce their environmental impact.

The DMA also has a partnership with Wrap to allow its members to use a variety of logos from the "Recycle now" campaign.

Comments

TONY ATTWOOD - 23/11/2007

They are somewhat behind the game. Hamilton House Mailings plc introduced carbon neutral mailings a while back - all the power in the offices comes from renewable, the mailings to schools are sent in shared packs to cut down on envelope use and transport cost, and through a deal with the leading environmental charity, a tree is planted and maintained for every single customer who mails - which means more trees are grown than are cut down.