Four more apply for IASH membership
Online ad sales trade body IASH has received four more applications that could boost its membership to 23.
Adsales4u, Consilium Media, Oridian Online Media Solutions and Vibrant
Media have joined the ranks of applicant members.
The trade body now has 10 ABCe accredited members and 13 applicants,
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after 24:7 Real Media and eType were told to undergo another ABCe audit.
Media Run did not submit sufficient information to be included in the
audit.
More members will be seen as a boost for the sector as the online
industry strives to improve its reputation following several incidences
of ads appearing alongside inappropriate content.
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