MySpace in £2m charity initiative

Marketing 28-Nov-07

MySpace is donating £2m worth of advertising inventory to promote the launch of its channel for charities and social causes.

The MySpace Impact initiative is intended to allow the social networking
site's 10m UK users to support good causes by starting their own
campaigns or raising money for a chosen charity directly from their

profile page.

The launch of the scheme follows research carried out by MySpace, which
showed that 16- to 24-year-olds are twice as likely as 25- to
40-year-olds to have volunteered for a charity or taken part in a
sponsored activity in the past 12 months.

Similar MySpace schemes are already running in the US, Australia and
Canada.