Universal Music signs three-brand download deal
Universal Music has struck brand partnerships with Lynx, Samsung and Topshop for a music download offer in the run-up to Christmas.
Each partnership will be backed by a dedicated online store where
customers can use in-pack and email vouchers to download content. The
Lynx offer will feature Christmas packs containing a unique code that
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artists. The tracks will be available on a Lynx-branded website.
A Topshop-branded website will offer customers a free album download if
they spend £60 or more in Topman. The albums include a specially
created compilation.
Samsung will be offering two music videos on its website with purchases
of its video-enabled media players.
The deals, which have been overseen by Universal Music head of business
development Mark Krendel, are an important revenue stream for the
company, with the brand partners paying the music label to host the
downloadable content.
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