Digital: Rimmel launches global web portal
Rimmel London has rolled out a global cosmetics website under the 'Beauty with attitude' strapline.
The Coty-owned brand briefed RMG Connect to aim the site, which features
brand ambassador Kate Moss, at 18- to 24-year-old women.
The portal features video demonstrations from celebrity make-up artist
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Liz Pugh, fashion tips and a guide to 'the perfect Saturday' in the
capital.
A community section on the website allows users to create a profile page
that they can personalise.
Rimmel London appointed RMG Connect earlier this year following a
competitive pitch (Marketing, 27 June).
Rimmel London and Impulse were recently signed by Emap as sponsors of
the Heat website. Heatworld.com features celebrity news, video clips,
beauty product reviews and blogs.
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