Additional Information


Content

Loyalty association set to raise redemption standards

LONDON - Three major UK-based online loyalty scheme operators have formed the sector's first industry association in an attempt to raise standards.

Share this article

The Online Loyalty Association, which has been founded by MutualPoints, Rpoints and GreasyPalm, is a not-for-profit organisation that has been set up to increase consumer confidence in loyalty schemes.

The association has also drawn up a code of practice for cashback, points and rewards schemes, and will aim to promote the sector to other industries.

Richard Yendall, chief executive officer of Rpoints, has been made chairman of the association.

Prospective members must pass the association's comprehensive code of practice in order to be accepted.

The measures include that all members must adhere to the Data Protection Act; information about the true value of rewards schemes must always be transparent; members must demonstrate they have a reliable monitoring system for rewards programmes, and all companies with accreditation must carry out an annual audit of their programmes.

Yendall said: "Online affiliate loyalty marketing is fast growing and our priority is that quality keeps up, for everyone's benefit. It's a challenging time for the industry but by taking this positive step we aim to improve perceptions and accelerate the industry's growth."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

Back to top ^