ITV to launch price comparison portal

by Noel Bussey, Campaign 30-Nov-07

ITV is gearing up for the launch of a price comparison website that will enable viewers to price-check products advertised on any of its TV channels.

The idea for the new portal is still in early development, and details
such as the name and launch date have yet to be finalised.

The website will be positioned against comparison websites such as

Kelkoo. Users will be able to input the product they are interested in

and compare any retailer or website to find the best prices and
deals.

Over time, it may be possible for users to access the website by
responding to red-button prompts on TV ads, either through interactive
TV or by accessing the web via internet protocol TV.

ITV has approached digital agencies with a brief to pitch for the task
of building the website.

The winning agency will also develop online advertising once the website
launches.