McCain viral hits 100,000 mark in one week

by Staff, Marketing 29-Nov-07, 15:45

LONDON - McCain Foods' first viral ad has been viewed by more than 100,000 people in 124 countries in its first seek.

The viral, created by glue London and Aardman animations of Wallace & Gromit fame, invites users to create a personalised message. The viral shows a gang of walking, talking potatoes delivering messages in the form of a 'personalised potato parade' to family and friends.

Users can choose from 200 names, a selection of personalised placards and type their own freeform message, which is then delivered straight to their friend's inbox.

The viral, found at http://www.potatoparade.co.uk/, supports McCain's "It's all good" brand campaign, which seeks to reassure consumers that McCain products are made from real food, simply prepared.