Company in safe sex campaign with Durex

by Isabella Piasecka, Media Week 29-Nov-07, 16:00

LONDON - Womens' monthly magazine Company has teamed up with Durex to launch a 'Play Safe' campaign to encourage more women to carry condoms.

The campaign, backed by the Department of Health, launches in the December issue of Company and includes editorial features, print advertisements, online support and a PR campaign.

A series of special, limited edition condom tins, branded with both the Company and Durex logos, are available with the December issue, on sale now.

The campaign was launched following research conducted by Company, in association with Durex, which showed that 97 percent of young women aged 18-30 do not carry condoms with them.

Company Magazine has a circulation of 264,494 and readership of 610,000, according to publisher The National Magazine Company.