GMTV teams with web portal

by Andrew McCormick, Media Week 03-Dec-07, 15:40

LONDON - Shopping website Osoyou.com has linked with GMTV to showcase fashions featured on its breakfast show.

Shopping website Osoyou.com has linked with GMTV to showcase fashions featured on its breakfast show.

The deal will see Osoyou.com build a presence on GM.TV, the TV show’s website, while Osoyou.com users will be able to link to GMTV’s style features.

GMTV stylist Mark Heyes will have a page on Osoyou.com where he will highlight his fashion picks, while Osoyou.com will also link to relevant retailers.

The timing of the deal is designed to take advantage of the Christmas shopping season. Osoyou.com launched in September and has been building a user base and business partnerships since.

Osoyou.com dubs itself as a site that combines commerce and community and is headed by former Emap Elan managing director Dawn Bebe.