Killer appointed to create Odyssey customer mag

by Jacquie Bowser, Brand Republic 05-Dec-07, 11:00

LONDON - Noble Caledonia, the small ship cruise travel company, has appointed Brighton-based advertising agency Killer Creative to publish its customer magazine The Odyssey.

Killer Creative will be tasked with redesigning The Odyssey to increase pagination and drive advertising revenues.

The magazine is targeted at 35,000 of Noble's most frequent travellers.

Noble Caledonia specialize in trips that are inspired by wildlife, nature, culture and history and offer a range of trips that include an exploration cruise of Antarctica and a tour through the historic route of Ethiopia.

Laura Cochrane, marketing manager at Noble Caledonia, said: "Killer Creative has a wealth of experience in the travel and tourism sector and we were very impressed with their work for other travel specialists."

Killer Creative also publishes Energise, Neilson Active Holidays' customer magazine and works with First Choice holidays on a number of destination led creative campaigns.

Cathryn Kronhamn, account director at Killer Creative, said: "We were delighted when Noble Caledonia asked us to publish The Odyssey. Noble Caledonia's excellent reputation in the Travel market and our contract publishing experience are a perfect fit."