Emirates develops 'longest ad in world'
Emirates, the Dubai-based airline, has briefed Lean Mean Fighting Machine to create a digital campaign to promote its new, non-stop service from Dubai to Sao Paulo.
A microsite, www.nonstopfernando.com, features campaign character
Nonstop Fernando attempting to talk non-stop about Brazil for 14 hours
and 40 minutes.
Online ads will run in New Zealand, Australia, India, China, the Middle
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Emirates has linked to various online locations from the microsite to
encourage users to go on a journey and extend their interaction with the
brand.
Photos of the ad shoot and images of Brazil have been posted on YouTube.
Users can also download a Nonstop Fernando widget. The ad will also air
on cable TV, setting an official Guinness World Record for the longest
ad ever.
A link to last.fm takes users to a profile page, featuring some of the
music mentioned in the video clip. Lean Mean Fighting Machine has also
extended the campaign into the social networking space, by creating
profile pages on both MySpace and Facebook, while a full, searchable log
includes everything mentioned during the 14 hours and 40 minutes of
video.
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