Wonderbra gorilla spoof pulled for copyright infringement
LONDON - Wonderbra's viral spoof of the Cadbury gorilla ad, featuring a model in a bra, was pulled because it breached Phil Collins' copyright.
The ad was removed from YouTube after a third party notification by Phil Collins Limited claimed that the material was infringing its copyright.
Wonderbra recreated the Cadbury's Dairy Milk ad for a viral campaign, replacing the gorilla with a 20-year-old model dressed only in a Wonderbra and jeans. She mimicks the gorilla's movements, drumming along to the Phil Collins' song 'In the Air Tonight'.
The camera focuses on her chest more and more as the ad progresses and it ends with the line "Two cups full of joy".
The campaign was overseen by marketing director Gordon Lee, who joined Wonderbra from Ann Summers in September. Lee experienced controversy last year when an ad promoting Ann Summers Rampant Rabbit Wave vibrator was banned from being displayed on the tube network by Transport for London.
Lee was appointed to oversee the Wonderbra, Playtex and Shockabsorber brands. He was tasked with refreshing the Wonderbra brand with the launch of several products.
The original 90-second Cadbury ad was written and directed by Sony Bravia 'balls' creative director Juan Cabral of Fallon London.
Latest jobs Jobs web feed
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...