Shops to battle for SodaStream brief

Soda Club, the parent company, has approached at least three shops with a brief, and hopes to appoint an agency by the end of the year.

The largely strategic brief aims to reposition the product for a contemporary audience. It will culminate in a UK advertising campaign that aims to drive distribution.

Since its advertising heyday in the 80s, SodaStream has had a number of UK revivals.

In 2005, the company hired Baker Boothman Edy for a press and radio campaign that promoted the choice of variants available, and pushed the drinks as low-sugar, low-calorie options.

In 2000, it appointed Da Costa & Co to handle a press campaign that promoted the product's family appeal.

Its last major TV campaign was in 1997. Created by Mitchell Patterson Grime Mitchell, the ads were fronted by the comedian Lenny Henry.

Soda Club had not returned calls as Campaign went to press.

This article was first published on Campaign