Additional Information


Content

Shops to battle for SodaStream brief

SodaStream, the carbonated fizzy drinks brand famous for its "get busy with the fizzy" campaign, has kicked off a review ahead of an advertising push next year.

Share this article

Soda Club, the parent company, has approached at least three shops with a brief, and hopes to appoint an agency by the end of the year.

The largely strategic brief aims to reposition the product for a contemporary audience. It will culminate in a UK advertising campaign that aims to drive distribution.

Since its advertising heyday in the 80s, SodaStream has had a number of UK revivals.

In 2005, the company hired Baker Boothman Edy for a press and radio campaign that promoted the choice of variants available, and pushed the drinks as low-sugar, low-calorie options.

In 2000, it appointed Da Costa & Co to handle a press campaign that promoted the product's family appeal.

Its last major TV campaign was in 1997. Created by Mitchell Patterson Grime Mitchell, the ads were fronted by the comedian Lenny Henry.

Soda Club had not returned calls as Campaign went to press.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^