Shops to battle for SodaStream brief
SodaStream, the carbonated fizzy drinks brand famous for its "get busy with the fizzy" campaign, has kicked off a review ahead of an advertising push next year.
Soda Club, the parent company, has approached at least three shops with a brief, and hopes to appoint an agency by the end of the year.
The largely strategic brief aims to reposition the product for a contemporary audience. It will culminate in a UK advertising campaign that aims to drive distribution.
Since its advertising heyday in the 80s, SodaStream has had a number of UK revivals.
In 2005, the company hired Baker Boothman Edy for a press and radio campaign that promoted the choice of variants available, and pushed the drinks as low-sugar, low-calorie options.
In 2000, it appointed Da Costa & Co to handle a press campaign that promoted the product's family appeal.
Its last major TV campaign was in 1997. Created by Mitchell Patterson Grime Mitchell, the ads were fronted by the comedian Lenny Henry.
Soda Club had not returned calls as Campaign went to press.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Creative Production Controller (Maternity Cover) Asthma UK £34,361 - £36,169, London (Central), London (Greater)
- Commercial Market Analyst UCAS c.£35,000 , Cheltenham, Gloucestershire
- Marketing Brand Manager Clipper Ventures Circa £40k - dependent on experience, South East England / South West England / Gosport, Hampshire
- Customer Insight Manager Tottenham Hotspur Between £40,000-£45,000 per annum + benefits (dependant on experience), London (North), London (Greater)
- Sponsorship Manager Ball & Hoolahan £50,000 per annum, London (Central), London (Greater)
- Assistant Brand Manager PepsiCo negotiable, Berkshire