New Balance launches in-store charity promotion

by Jacquie Bowser, Brand Republic 11-Dec-07, 11:45

LONDON - Retail marketing agency Live & Breathe has created an in-store campaign for New Balance to promote its tie-up with breast cancer charity Walk the Walk.

New Balance, which is the official sportswear sponsor for the breast cancer charity, is launching the in-store campaign to demonstrate its commitment to the cause.

The in-store products include A4 posters, postcards, strut cards, shelf highlighters and shoe-clips urging shoppers to "get the shoes, Walk the Walk and make a difference".

New Balance will donate £2.50 from the sale of each pair of trainers to the charity.

Nick Gray, Live & Breathe managing director, said: "These materials not only show how shoppers can help support the charity but also deliver added value for those hoping to take part in the many Walk the Walk challenges held each year, by offering tips on how to improve your walking technique."

The pick-up postcards offer advice on how to perfect the power-walking technique.

Stuart Howarth, New Balance UK & Ireland marketing manager, said: "New Balance is proud to be an official sponsor of such a worthwhile cause and this campaign really talks the talk, telling shoppers how they can get involved.

"The charity has gone from strength to strength, which is reflected in this new package of eye-catching collateral. "