Piczo joins with RCA in video content deal

by Media Week, Media Week 11-Dec-07

Piczo has become the latest social network to add exclusive professional video content to its offering, partnering with record label and media firm RCA Label Group.

Under the terms of the deal, comedy show Everybody Loves Chris will be
broadcast via Piczo. A weekly show will go out, split into five
four-minute sections, before the full show is available to download or

stream from Friday afternoons.

Made-for-web shows such as YouTube's Lonely Girl 15 and Bebo's Kate
Modern have proved hugely successful, generating significant ad revenues
on the back of relatively minor content investments.

The latest show is based on Lil Chris, a teenager who Piczo has dubbed
the voice of the Piczo generation. He travels around London reviewing
multimedia gadgets and interviewing artistes - in line with the show's
culture theme.

The made-for-web content will feature the main character communicating
with Piczo users through additional short videos and content, including
music and concert reviews.

He will also interact by prompting Piczo users to videos, images and
questions to the Piczo homepage and to enter competitions. The reach of
the show will extend across RCA's online properties and will be promoted
through email, mobile and online campaigns.