LoveFilm links up with Nivea, Cafe Direct and Horlicks

by Nikki Sandison, Brand Republic 12-Dec-07, 12:00

LONDON - Online DVD rental service LoveFilm is partnering with Nivea, Cafe Direct and Horlicks to offer its members winter promotions.

In an offer specifically targeted at male LoveFilm members, Nivea for Men Extra Soothing samples will be sent out in LoveFilm packaging, to help men look after their skin in the colder months.

The partnership with Cafe Direct will offer LoveFilm members a 40p redemption voucher for an ethical hot chocolate, plus a free sachet.

Horlicks will offer LoveFilm members a voucher for 50p off its products, as well as a free sachet to sample the drink.

Simon Morris, chief marketing officer for LoveFilm, said: "We are delighted to be partnering with three premium brands, ensuring our customers receive these exclusive special offers directly to their doorstep. It gives something extra -- as well as the DVD they were expecting."