TfL to offer Oyster users free iTunes songs
Transport for London (TfL) is partnering with iTunes to offer Oyster-card holders free music downloads.
Travellers who use Oyster's online auto top-up facility will be given
the opportunity to download five free songs from the iTunes Store, which
now offers about 5m tracks.
The partnership will be supported by online and offline marketing
ADVERTISEMENT
48-sheet posters, as well as ads on buses and the London
Underground.
The campaign, which will run until the end of February, adapts the names
of London Tube stations to resemble those of famous musicians such as
Eric Clapham, Lily Balham and Whitney Euston. The ads will drive
Oyster-card users to a dedicated microsite, tfl.gov.uk/itunes, where
they will be asked to enter a promotional code enabling them to download
the free songs.
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
Comments