Campaign Annual 2007: Top 10 Worst Celeb Ads

This ad is so bad it beggars belief.

2. Iceland - Kerry Katona and Jason Donovan

Where to begin? Is it with the family retailer using a tainted brand
spokesperson or for the ads that sound like they were written by a
smoking monkey on a typewriter with half the keys missing? However,
that's not it. Astoundingly, this gets worse with the inclusion of Jason
Donovan in the retailer's idents for I'm A Celebrity ... Get Me Out Of
Here!

3. HS&I - Sir Alan Sugar

He may have conquered the business world, but it's done nothing for his
acting abilities, which are actually laughable. Sugar's promise that his
fee for the ad is going to charity practically oozes out of him as if it
were a green self-referential gloop that sticks in the throat and turns
the stomach.

4. Post Office - various

Now this set of ads is a veritable who's who of D-list non-entities and
has-beens. From Keith Harris to Westlife, the depths have been well and
truly plumbed in this violation of all things advertising. Apparently,
though, it works well on the public - go figure.

5. Birds Eye - Suggs

If that was the house Suggs was singing about in Our House, then I'm
burning all of my Madness records. The family in the ad are possibly the
most annoying to grace the telly since the Buckets (Bouquets), but Suggs
manages to be more annoying than them. Now that's a real talent.

6. Littlewoods Christmas ad - Trinny and Susannah

This one is so confusing because the rest of the work over the year has
actually been just about OK. But having the fashionistas first hotwiring
and then joyriding Santa's futuristic sleigh into a wall cannot be good
for anybody.

7. Abbey - Lewis Hamilton

We find it hard to blame young Lewis for this stinker (much as we would
like to, bearing in mind his decision to leave the country). You can
only work with what you're given, but the lazy and uncreative premise of
comparing the performance of a bank to that of a Formula One pit-lane
team is truly abysmal. Not even racing's young upstart can do anything
about driving home this useless bit of thinking.

8. Nintendo - Nicole Kidman

For a woman who has become a global superstar as an actress, this turn
in front of the camera is astounding for its utter atrociousness. Her
performance is so wooden that you can practically see that big bag of
cash reflected in her eyes.

9. Gordon's Gin - Gordon Ramsay

Wow, what a play on words. Seriously well done. Despite the fact that
Ramsay stands for excellence, whereas Gordon's Gin isn't a premium
product, BBH still tries to ram the two together because they have the
same name. Badly conceived and badly put together.

10. Tesco - The Spice Girls

The premise and the choice of celebrities aren't that bad. And the
statement it made for Tesco was also quite good - but this one slips in
purely for Victoria Beckham's total lack of acting talent. Any more
wooden and she'd have a woodpecker banging holes in her skull.