Intel to review media account out of Universal McCann

by Daniel Farey-Jones, Brand Republic 17-Dec-07, 09:00

LONDON - Intel is reported to be reviewing its media account after two years with Universal McCann.

A US report claims Intel is unhappy with the agency's performance and will also hold a pitch for the creative account, held by McCann Erickson, after the media review is finished. Universal McCann is defending the media account.

Universal McCann US referred calls to Intel, which declined to respond to enquiries. It is unclear whether the review affects only the US or extends to other markets.

Intel's entire marketing business has been run by Interpublic agencies since the group won the $300m account in March 2005.

It had previously been with holding company Havas; the media account was with Media Planning Group and the creative account with Euro RSCG.