Blinkx adds food shows to line-up

by Sarah Crawley-Boevey, Media Week 18-Dec-07, 13:20

LONDON - Blinkx, the video search engine, has announced a partnership with production company Handmade TV to offer a range of cookery-themed programming on its service.

HolidayKitchen.tv will show professionally-produced video recipes, while visitors to blinkx.com will be able to search the Holiday Kitchen's entire online cookbook via the site.

The videos will then guide the viewer through a step-by-step demonstration of how to prepare recipes.

Blinkx is also set to place ads relevant to the genre on the site next to the footage, and will share the ad revenue with Handmade TV.

Suranga Chandratillake, founder and chief executive of Blinkx, said the move reflected the enormous popularity of food-related programming.

Blinkx serves more than 50 million unique visitors every month and works with more than 220 partners offering 18 million hours of indexed video and audio content.