Marketing League Table: Research leagues

(%)



1 TNS 151,100,000 159,100,000 -5 1788 n/a

Millward Brown* n/a 115,428,000 n/a n/a n/a

2 GfK NOP 112,082,000 107,695,000 4 635 26

3 Ipsos MORI 110,000,000 103,500,000 6 917 15

ACNielsen* n/a 70,304,000 n/a n/a n/a

4 Synovate 64,300,000 54,700,000 18 450 54

Research Int'l* n/a 62,148,000 n/a n/a n/a

BMRB* n/a 47,825,991 n/a n/a n/a

IRI Infoscan* 34,161,106 34,496,993 -1 238 n/a

Banner Corporation* 31,782,613 23,129,564 37 n/a n/a

5 Cello Group** 30,964,631 16,105,071 92 450 56

6 Harris Interactive 22,679,000 19,886,000 14 240 52

7 ICM 17,464,000 14,802,000 18 85 13

8 Hall & Partners

Europe 16,300,000 12,900,000 26 108 40

9 Illuminas 15,685,000 15,795,000 -1 130 30

Added Value* n/a 13,692,163 n/a n/a n/a

10 ORC International 12,742,161 12,811,775 -1 124 18

11 Maritz Research 11,500,000 10,300,000 12 100 40

12 BDRC** 9,260,000 6,279,000 47 62 21

Flamingo

International* n/a 8,516,393 n/a 48 70

13 HPI Research 8,023,000 9,579,000 -16 56 40

14 Research Now 7,951,000 3,639,000 118 280 50

15 Nunwood 7,635,000 6,400,000 19 150 8

16 Marketing Sciences 7,335,473 7,037,001 4 45 23

17 Quaestor Research 6,701,957 6,967,000 -4 80 1

18 SPA 6,017,113 5,599,567 7 52 9

19 2CV Research 5,969,000 5,546,700 8 42 40

20 FDS 5,958,000 6,057,398 -2 84 3

BPRI* 5,700,594 6,268,758 -9 29 n/a

21 Conquest Research 5,546,100 5,187,350 7 35 25

22 YouGov 5,500,000 2,942,000 87 90 15

23 Business Research

Group 5,103,731 4,636,226 10 55 85

Promar Int'l* n/a 4,835,000 n/a n/a n/a

Henley Centre

HeadlightVision* n/a 4,459,783 n/a n/a n/a

24 Network Research

& Marketing 4,057,754 4,632,344 -12 35 3

25 Snap Surveys 3,999,561 3,064,947 30 66 5

26 Grass Roots UK 3,920,000 3,632,000 8 285 3

27 Accent 3,893,492 3,734,947 4 38 5

28 Firefish 3,774,879 3,031,548 25 17 50

Millward Brown

Ulster* n/a 3,364,836 n/a n/a n/a

29 Buckingham Research

Associates 3,352,878 3,981,781 -16 21 40

30 Echo 3,304,121 3,008,907 10 60 45

31 Swift Research 3,154,932 2,928,665 8 60 5

Morpace* n/a 3,106,480 n/a n/a n/a

32 Retail Eyes 3,084,286 1,703,023 81 47 1

33 Kadence (UK) 3,007,469 2,483,042 21 20 60

34 Intrepid 2,753,034 2,180,907 26 20 45

35 FreshMinds 2,395,355 1,863,893 29 65 10



Agency



1 TNS

Founded 1967. Publicly quoted. Chief executive David Lowden. No work

breakdown given. www.tns-global.com

Millward Brown*

Founded 1973. Subsidiary WPP. Chief executive Warwick Nash. No work

breakdown given. www.millwardbrown.com

2 GfK NOP

Founded 1957. Subsidiary GfK AG. Managing director Phyllis

Macfarlane. 55% quantitative, 6% qualitative, 27%

continuous/syndicated, 9% mystery shopping, 3% other. www.gfknop.com

3 Ipsos MORI

Founded 1946. Subsidiary Ipsos. Chief executive Brian Gosschalk. 63%

quantitative, 12% qualitative, 24% continuous/syndicated, 1% other.

www.ipsos-mori.com

ACNielsen*

Founded 1939. Subsidiary The Nielsen Company. Managing director

Eleni Nicholas. No work breakdown given. www.acnielsen.co.uk

4 Synovate

Founded 2003. Subsidiary Aegis Group. Chief executive Michelle

Norman. 65% quantitative, 17% qualitative, 6% continuous/syndicated,

2% mystery shopping, 10% other. www.synovate.com

Research International*

Founded 1973. Subsidiary WPP. Chief executive Julian Bond. No work

breakdown given. www.research-int.com

BMRB*

Founded 1933. Subsidiary WPP. Chairman Andy Brown. No work breakdown

given. www.bmrb.co.uk

IRI Infoscan*

Founded 1992. Subsidiary Information Resources Inc. Chief executive

Scott Klein. No work breakdown given. www.infores.com

Banner Corporation*

Founded 1985. Subsidiary WPP. Chairman Rod Banner. No work breakdown

given. www.b1.com

5 Cello Group**

Founded 2004. Publicly quoted. Chief executive Mark Scott. 56%

quantitative, 41% qualitative, 3% continuous/syndicated.

www.cellogroup.co.uk

6 Harris Interactive

Founded 1993. Subsidiary Harris Interactive Inc. President George

Terhanian. 70% quantitative, 20% qualitative, 10% other.

www.harrisinteractive.com

7 ICM

Founded 1989. Subsidiary Creston Group. Managing director Nick

Sparrow. 66% quantitative, 14% qualitative, 18%

continuous/syndicated, 1% mystery shopping, 1% other.

www.icmresearch.co.uk

8 Hall & Partners Europe

Founded 1991. Subsidiary Omnicom. Chief executive Vanella Jackson.

60% quantitative, 40% qualitative. www.hall-and-partners.com

9 Illuminas

Founded 1988. Subsidiary Media Square. Chief executive John

Connaughton. No work breakdown given. www.illuminas-global.com

Added Value*

Founded 1988. Subsidiary WPP. Chief executive Liz Musch. No work

breakdown given. www.added-value.com

10 ORC International

Founded 1972. Subsidiary Info USA. Managing director Richard

Cornelius. 72% quantitative, 7% qualitative, 2% mystery shopping,

19% other. www.orc.co.uk

11 Maritz Research

Founded 1991. Subsidiary Maritz Research Inc. Managing director

Stephan Thun. 20% quantitative, 5% qualitative, 55%

continuous/syndicated, 20% mystery shopping. www.maritzresearch.com

12 BDRC**

Founded 1991. Privately owned. Chief executive Cris Tarrant. 23%

quantitative, 16% qualitative, 47% continuous/syndicated, 14%

mystery shopping. www.bdrc.co.uk

Flamingo International*

Founded 1997. Subsidiary Omnicom. Managing director Maggie Collier.

85% qualitative, 15% other. www.flamingo-international.com

13 HPI Research

Founded 1978. Privately owned. Chief executive David Iddiols. 60%

quantitative, 40% qualitative. www.hpiresearch.com

14 Research Now

Founded 2000. Privately owned. Managing director Andrew Cooper. 100%

quantitative. www.researchnow.co.uk

15 Nunwood

Founded 1996. Privately owned. Chief executive Clare Bruce. 50%

quantitative, 30% qualitative, 20% other. www.nunwood.com

16 Marketing Sciences

Founded 1977. Subsidiary Creston. Managing director Keith Bates. 91%

quantitative, 8% qualitative, 1% mystery shopping.

www.marketing-sciences.co.uk

17 Quaestor Research

Founded 1986. Subsidiary Eq Group. Chief executive Simon Dannatt.

29% quantitative, 33% qualitative, 27% continuous/syndicated, 3%

mystery shopping, 8% other. www.quaestor.co.uk

18 SPA

Founded 1994. Privately owned. Chairman Jon Priest. 59%

quantitative, 38% qualitative, 3% other. www.spa-mr.com

19 2CV Research

Founded 1989. Privately owned. Chairman Vincent Nolan. 27%

quantitative, 72% qualitative, 1% other. www.2cv.co.uk

20 FDS

Founded 1972. Subsidiary Munro Global. Managing director Charlotte

Cornish. No work breakdown given. www.fds.co.uk

BPRI*

Founded 1986. Subsidiary WPP. Joint managing directors Cara Berry,

Moniah Stubbings. No work breakdown given. www.bprigroup.com

21 Conquest Research

Founded 1989. Privately owned. Managing director David Penn. 90%

quantitative, 10% qualitative. www.conquestuk.com

22 YouGov

Founded 2000. Publicly quoted. Managing director Dr Andy Brown. 81%

quantitative, 4% qualitative, 10% continuous/syndicated, 5% other.

www.yougov.com

23 Business Research Group

Founded 1991. Privately owned. Chief executive Don Wildey. 80%

quantitative, 10% qualitative, 8% continuous/syndicated, 2% other.

www.businessresearchgroup.co.uk

Promar International*

Founded 1977. Subsidiary Genus. Managing director Richard Wood. No

work breakdown given. www.promar-international.com

Henley Centre HeadlightVision*

Founded 1996. Subsidiary WPP. Managing director Sarah Davies. No

work breakdown given. www.hchlv.com

24 Network Research & Marketing

Founded 1987. Privately owned. Managing director Virginia Monk. 17%

quantitative, 3% qualitative, 80% continuous/syndicated.

www.networkresearch.co.uk

25 Snap Surveys

Founded 1981. Privately owned. Chief executive Peter Wills. 100%

quantitative. www.snapsurveys.com

26 Grass Roots UK

Founded 1980. Privately owned. Managing director Rik Burrage. 19%

qualitative, 81% mystery shopping. www.grassroots.uk.com

27 Accent

Founded 1988. Privately owned. Managing director Rob Sheldon. 45%

quantitative, 34% qualitative, 13% continuous/syndicated, 5% mystery

shopping, 3% other. www.accent-mr.com

28 Firefish

Founded 2000. Privately owned. Managing directors Jem Fawcus, Alison

Fydler. 2.5% quantitative, 97.5% qualitative. www.firefish.ltd.uk

Millward Brown Ulster*

Founded 1965. Subsidiary WPP. Managing director Richard Moore. No

work breakdown given. www.ums-research.com

29 Buckingham Research Associates

Founded 1987. Subsidiary Eq Group. Managing director Tony Isaacs.

70% quantitative, 15% continuous/syndicated, 15% other.

www.buckingham-research.com

30 Echo

Founded 1989. Privately owned. Chief executive Sandra Macleod. 93%

quantitative, 7% qualitative. www.echoresearch.com

31 Swift Research

Founded 1985. Privately owned. Managing director Alison Flannery.

77% quantitative, 6% qualitative, 15% continuous/syndicated, 2%

mystery shopping. www.swift-research.co.uk

Morpace*

Founded 1997. Subsidiary Morpace International. Managing director

Mick Nagle. No work breakdown given. www.morpace.co.uk

32 Retail Eyes

Founded 2003. Privately owned. Chief executive Tim Ogle. 5%

quantitative, 4% qualitative, 91% mystery shopping.

www.retaileyes.co.uk

33 Kadence (UK)

Founded 1992. Subsidiary Kadence International Business Research

Group. Privately owned. Managing director Kieron Mathews. 80%

quantitative, 20% qualitative. www.kadence.com

34 Intrepid

Founded 1997. Privately owned. Managing directors Elizabeth High,

Misia Tramp. 50% quantitative, 50% qualitative.

www.thinkintrepid.com

35 FreshMinds

Founded 2000. Privately owned. Managing directors Caroline Plumb,

Charlie Osmond. 60% quantitative, 25% qualitative, 10%

continuous/syndicated, 5% mystery shopping. www.freshminds.co.uk



Source: Marketing Research Leagues, 5 September 2007

*Companies House data provided by Willott Kingston Smith for agencies

affected by the Sarbanes-Oxley Act

**Cello Group's figures include Insight Research Group, RS Consulting

Group, Leapfrog and 30% of TVE

THE SARBANES-OXLEY EFFECT

For US-owned companies affected by the Sarbanes-Oxley Act, which
restricts the information companies can disclose, we have used Companies
House data supplied by Willott Kingston Smith. In some cases the data
available was for 2005. No data was available for i to i Research or
Carat Insight.