Unanimis signed up to sell ads for Thinkproperty.com

Thinkproperty.com launched a year ago and receives 1.4 million unique
users a month. It ranks fourth in research firm Hitwise's list of most
visited UK property websites.

The site recently introduced video tours in addition to photography
already on offer, which consists of Google Maps and RSS feeds.

The appointment comes three months after Thinkproperty.com appointed
Suzanne Deakins as group marketing head. Deakins moved from rival
property site Rightmove.co.uk, prompting speculation about agency
reviews.

Thinkproperty.com has a roster of search and media agencies, including
Bigmouthmedia, Diffiniti and Harvest Digital. The property site is owned
by GMG Property Service Group, part of the Guardian Media Group.

The portal has recently ploughed cash into online advertising, which
made up much of a £9m integrated campaign at the start of last
year, but is seeking to build more of a presence in offline media.

Unanimis has added Thinkproperty.com to a stable of websites that
includes the AA, ITN, Lovefilm, Five and its prized eBay account. The
sales house is split into four strands, including Unanimis Mobile.

The online property sector has become more competitive over the past
year, with Tesco entering the market. Meanwhile, established players
such as Rightmove have ramped up their online marketing activity. Tesco
has since stopped its private seller service. Meanwhile, in December,
the News International-backed property search engine Globrix went
live.

Globrix has started rolling out its search engine through an ad campaign
across News International websites, as the publishing giant looks to
boost revenue generated from its online property portfolio.