O2 backs tariff with Facebook 'friends' tool
O2 is launching a branded Facebook application that will allow users of the social networking site to rate their top 10 friends.
Once downloaded, the tool enables users to automatically categorise
their Facebook friends based on how often they interact with them
online. It also allows them to organise their top 10 friends by dragging
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rewarding individuals by sending them a branded O2 message or striking
them with a thunderbolt.
O2 is using the Facebook initiative to promote its Your O2 Numbers offer
of a mix of 1000 minutes or text messages to 10 numbers for £5 a
month, by helping consumers to identify which numbers they should
pick.
The mobile operator made its Facebook debut last October, with a branded
group, attracting more than 100,000 members in six weeks.
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