CHI snatches £15m RBS retail account from M&C Saatchi
LONDON - The Royal Bank of Scotland has moved its £15m retail advertising account from M&C Saatchi to CHI & Partners without a pitch.
The company's advertising business is split between CHI and M&C Saatchi with the former handling the Mint credit card, as well as loans and mortgages, and the latter handling the NatWest business.
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M&C will continue to work on the RBS Corporate account, which features activity backing the brand's sponsorships.
CHI has already launched its first retail work for RBS with a New Year campaign featuring Sally Phillips, star of 'Smack the Pony'.
RBS: moved retail advertising account
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