Iris raids Ogilvy for digital chief Baker

Campaign 11-Jan-08

Iris has poached John Baker, the head of digital at OgilvyOne, for the role of joint managing director of Iris Digital.

In his new role, Baker will work alongside his former colleague and
fellow joint managing director George Nimeh.

While at Ogilvy Interactive, Baker led the agency's flagship digital
accounts: BP, Unilever and American Express.

Before that, he helped set up the London office of Organic, Omnicom's US

digital agency, where he first met Nimeh.

Nimeh said: "We're thrilled to have John on board. I'm looking forward
to renewing our business partnership."

OgilvyOne has bolstered its digital department following Baker's exit.
Ed Hornby is joining from Agency.com as the director of digital
operations and Publicis Modem's Melanie Ferguson has taken the role of
digital creative director on American Express, while LBi's Paul Randall
and Agency.com's Mark Sweatman join as head of digital production and
head of technical.