Honey Monster sponsors Harry Hill's TV Burp

by Staff, Marketing 11-Jan-08, 13:30

LONDON - The seventh series of ITV1's Harry Hill's TV Burp will be sponsored by Honey Monster Harvest Cheweee when the first of 13 episodes airs on 12 January.

The sponsorship deal includes repeats on ITV1 and ITV2 and was negotiated with Nathan Martindill at Bray Leino.

For the first time the series will Harry's critique of what has been on the box since the show was last on air eight months ago, including I'm A Celebrity... Get Me Out Of Here! (ITV1), Strictly Come Dancing (BBC One) and Big Brother (Channel 4). After the first catch-up episode Harry will return to a review of the week's television.

Honey Monster's Sugar Puffs breakfast cereals and Harvest bars were acquired in September 2006 from PepsiCo in September by Big Bear Group, which was formed three years earlier to buy from Fox's Confectionery and its heritage brands including Fox's Glacier, Paynes Poppets, Just Brazils and XXX Mints.