DoH ducks £50m adspend query

by Gemma Charles, Marketing 15-Jan-08, 08:45

LONDON - The government has failed to answer an opposition question on whether it had spent a promised £50m on sexual-health advertising.

In a written question last week, Conservative MP for Hemel Hempstead Michael Penning asked when the Department of Health planned to roll out a £50m ad campaign aimed at tackling sexually transmitted disease that it had announced in 2004.

Public health minister Dawn Primarolo responded by saying the department would continue with its 'Condom essential wear' campaign, launched in 2006, but avoided saying whether it had spent the amount promised on the campaign.

In November in a debate about HIV/AIDS, Primarolo said mass advertising in the early days of the disease was necessary but 'expensive'.

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