Time Out revamp to increase ad revenue

by Media Week, Media Week 15-Jan-08

Time Out is revamping its London edition, bringing food and shopping sections to the front of the title alongside an expansion of its TV and radio coverage.

The move is part of a wider bid to generate additional ad revenue by
bringing Time Out's print and online products closer together.

From the 23 January issue, nine additional editorial pages are to be

added to the TV and radio section. There will be a double-page spread of

TV listings for each day of the week, while the magazine plans to carry
more ads in its TV and radio listings pages.

Time Out is also introducing new editorial content including podcasts,
downloads, on-demand services and DVDs.

Graeme Tottle, commercial director, said: "There is a great opportunity
to do more tactical ads in the listings of days from broadcasters and
retailers trying to target their ads to a particular time and day."

Additionally, the Food and Drink and Consume sections - key ad drivers
for Time Out London - will be moved to the front of the magazine.

In other changes, there will be a greater focus on London's food markets
with a section entitled "Grub Street".