Rocket Science expands via agency merger

by Daniel Farey-Jones, Brand Republic 16-Jan-08, 15:15

LONDON - Middlesbrough-based data analysis company Rocket Science is merging with Leeds-based direct marketing agency, e.emotion.

The move will create a full-service direct marketing and data agency called Rocket Science with its account management function based in Leeds and the bulk of the delivery work taking place in Middlesbrough.

Alan Timothy, Rocket Science's chief executive, is moving to the role of chairman to make way for e.emotion's founder, Andrew Campbell, to become managing director of the new agency.

Campbell founded e.emotion in May 2006. He was planning director at WWAV Rapp Collins Leeds from 2004 to 2006 and before that, managing director of data analysis and services company Identex Leeds from 2000 to 2004.

Timothy said Rocket Science and e.emotion complement each other with very little overlap in what they do.

He said: "Together we have the opportunity to offer very strategic, well-planned creative direct marketing campaigns for clients across below-the-line routes, along with a comprehensive data service under one roof.

"With Andrew, we have a top-class strategist, planner and manager who has a strong background in all aspects of direct marketing and data who will help take the company to the next level."

The new-look agency's client list includes Shell, GE Healthcare, Jeans for Genes, Tees Valley Regeneration and the Northern Region Strategic Health.