Blinkx adds indies to line-up

by Sarah Crawley-Boevey, Media Week 16-Jan-08, 15:45

LONDON - Video search engine Blinkx has teamed up with 13 independent content providers to offer an expanded range of programming on its site.

Footage acquired through partnerships with companies such as Calon TV, Channel X, MoMedia and jeko.tv, will be placed with contextually relevant advertising, to create shared revenue for Blinkx.

Other independent content companies involved in the partnership are ChannelFlip.com, Foothill Entertainment, Future Shorts, Journeyman Pictures, Looking Glass International, Monster Distributes, Reelport, Wysiwyg Films and YoungCuts.

Independent producers have traditionally had only limited distribution outlets to choose from, with more established content players enjoying close ties with key broadcasters. However, the growing proliferation of online video services is creating new outlets for the independent producers to access to audiences.

Blinkx serves around 50 million unique visitors every month serving up 18 million hours of video and audio content, including news, documentaries, music videos and video blogs.