Leo Burnett handed William Hill ad task
William Hill has appointed Leo Burnett to handle its £2 million advertising business.
The company, whose account was previously handled by the Leeds-based
Poulters, initially approached agencies about a review in April
2007.
However, it did not progress to a formal pitch, and William Hill instead
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The agency, which has already been working with William Hill on a brand
consultancy basis, will be briefed to create a campaign designed to
introduce a new consumer brand positioning.
Following the implementation of the Gambling Act last year, the campaign
will be heavily skewed towards television work.
Chris Edgington, the group marketing director at William Hill, said:
"2008 is going to be a big year for William Hill. Leo Burnett has
already partnered with us to develop an exciting new positioning for the
brand that will enable us to compete more strongly in the growing online
market and secure our position as the leading betting brand in the UK."
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