Sony teams with I-vu for The Tudors promo

by Sarah Crawley-Boevey, Media Week 17-Jan-08, 16:00

LONDON - I-vu, the digital screen network owner, has joined forces with Sony Pictures Home Entertainment to promote the release of the first series of historic TV drama The Tudors.

The campaign, which consists of a 30-second ad plus a two-minute trailer, will be run across 1,650 individual screens in 215 hair salons across the UK.

An interactive element has also been introduced that sees a touch-screen break away from the main screen, allowing customers to view specific images.

The company joins Lexus, Entertainment Weekly, Boots, Nivea, Nokia and Max Factor as an I-vu client.

I-vu recently secured £40m of funding and is expanding its sales team with the appointment of Graham Jones as head of media sales and the promotion of Guy Phelps from head of advertising to head of corporate sales..