Media Corp acquires Sport.co.uk domain name

by Staff, Brand Republic 21-Jan-08, 12:00

LONDON - Media Corp has bought the sport.co.uk domain name for £135,000 and plans to develop the site as destination for sports statistics and information.

Media said it would develop Sport.co.uk during the first quarter of 2008, providing facts and figures on matches, athletes, teams, results, competitions, tournaments, stadiums and sponsors, with the view to turning it into one of the world's largest sports information websites.

As well as current statistics, it will also cover historical results, articles, biographies, statistics and sports-related material such as photos, news, calendars and memorabilia on a wide range of sports.

Justin Drummond, chief executive of Media Corporation, said: " The value of a top-tier domain name combined with a profitable advertising-driven business model was recently illustrated by the group's successful sale of Casino.co.uk for up to £3.6m. We are aiming to replicate this success with Sport.co.uk as we continue to increase the scale and diversity of the group's web publishing business."

Media Corp owns a raft of internet businesses including online agency Eyeconomy, as well as gambling.com, flightcomparison.co.uk and Onthebox, the website that supplies Sun Online with TV listings.

Media Corp recently announced that it was ramping up that offering to become a major media hub.