NSPCC in Schools Teams mail push

by Ed Kemp, Marketing 22-Jan-08, 08:00

LONDON - The NSPCC is targeting existing donors through a direct mailing intended to raise funds and promote the work of its Schools Teams.

The campaign explains the work of the teams, which provide counselling and other services to school children. The charity has 13 Schools Teams in England, Wales and Northern Ireland

The mail pack, created by Kitcatt Nohr Alexander Shaw, resembles a school exercise book and carries the words 'Top Secret!', 'Private' and 'Keep out!' scrawled across it, as well as doodles of bombs and weapons.