Facebook installs its UK commercial team

David Parfect, ex-commercial director at WPP's ad network 24/7 Real
Media, has joined Facebook.

He joined 24/7 Real Media two months before WPP bought the firm for
$649m in May 2007 and led the company's search and display
advertising efforts.

Parfect was previously group account director at The Search Works and
before that was online buying manager at Publicis Groupe agency Zed
Media.

Tracy Yaverbaun is also set to join Facebook, having spent more than two
years at Time Warner firm AOL, most recently as commercial development
manager.

She joined AOL in August 2005, having previously been senior agency
executive at outdoor firm Clear Channel.

Google industry manager Derren Sequeira is set to leave the search
behemoth for Facebook, Media Week understands, although Google would not
confirm his departure. Sequeira currently works in Google's
entertainment division.

The three senior hires are joined by Stephen Haines, ex-head of agency
strategy for Yahoo!, and Jon Harvey, formerly Yahoo! group head. Both
Haines and Harvey worked under Chandlee at Yahoo!, where Chandlee was
commercial director.

Chandlee left Yahoo! last October and was followed shortly after by
Haines and Harvey.

Facebook declined to comment on the appointments, but in an interview
with Media Week TV that goes live today (Tuesday), Chandlee set out his
growth plans for Facebook in the UK.

"My group in the UK will focus on the new Facebook social ads platform,
which actually allows brands to become part of the content, to become
part of the conversation with consumers," he said.

"Consumers will start to see branded advertising within their news feed
that's tied into the actions of their friends and family - their social
graph, if you will."

Chandlee added: "We think that consumers act in the form of a trust
referral, which is a very powerful way to reach consumers and influence
behaviour."