New hires boost C4 digital sales house

by Andrew McCormick, Media Week 22-Jan-08, 12:50

LONDON - 4DS, Channel 4's digital sales house, has boosted its team with three hires and an internal promotion.

Senior sales executive Duncan McCrum has been promoted to network sales manager to head the firm’s efforts to compete in the competitive ad network market.

4DS has also hired three staff – all sales executives at publishing firms.

Razwan Qazalbash has joined 4DS as senior campaign executive, having left his sales role at the Financial Times. Joel Remy has left his sales role at rival ad network Ad Revenue, having previously worked at Totaljobs.com, to work at 4DS as agency sales executive. Alexis King has joined 4DS as premium sales executive, having left Haymarket after four years as a sales executive.

4DS handles ad sales for sites including Thomas Cook, iWorld.co.uk and Coolroom and took ad sales for Big Brother in-house last September. It also has a mobile offering headed by Matt White, former interactive manager at Channel 4.