M&S considers stocking branded products
LONDON - Sir Stuart Rose, the chief executive of Marks & Spencer, has hinted that he is considering 'breaking with tradition' and introducing branded products to its stores.
The remark comes two weeks after the retail giant reported a fall in sales over the key Christmas trading period.
UK like-for-like sales fell 2.2% during the 13 weeks to December 29, the brand's worst performance for more than two years. Sales of clothes and homewares declined 3.2%, while food sales dropped 1.5%.
ADVERTISEMENT
In contrast, Bradford-based chain, Morrisons, reported today an increase in like-for sales of 9.5% (excluding fuel) in the six weeks to 6 January 2008.
According to an interview in the Sunday Telegraph, Rose also said that he is considering introducing an online delivery service for food.
For more information see next week's Marketing.
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
Comments
Adam Rostom - 23/01/2008
they already sell branded products like ipods in their bigger stores.
Mike Page - 23/01/2008
There was a time that they didn't even carry 'ingredient' brands (Lycra, Teflon) on their clothing labels.