M&S considers stocking branded products

by Jemima Bokaie, Marketing 22-Jan-08, 16:30

LONDON - Sir Stuart Rose, the chief executive of Marks & Spencer, has hinted that he is considering 'breaking with tradition' and introducing branded products to its stores.

The remark comes two weeks after the retail giant reported a fall in sales over the key Christmas trading period.

UK like-for-like sales fell 2.2% during the 13 weeks to December 29, the brand's worst performance for more than two years. Sales of clothes and homewares declined 3.2%, while food sales dropped 1.5%.

In contrast, Bradford-based chain, Morrisons, reported today an increase in like-for sales of 9.5% (excluding fuel) in the six weeks to 6 January 2008.

According to an interview in the Sunday Telegraph, Rose also said that he is considering introducing an online delivery service for food.

For more information see next week's Marketing.

 

Comments

Adam Rostom

Adam Rostom - 23/01/2008

they already sell branded products like ipods in their bigger stores.

 
 
 
Mike Page

Mike Page - 23/01/2008

There was a time that they didn't even carry 'ingredient' brands (Lycra, Teflon) on their clothing labels.

 
 
 

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