Waterstone's takes multi-platform leap

by Hayley Pinkerfield, Revolution UK 23-Jan-08, 09:20

LONDON - Customer publisher Seven Squared is linking up with Harper Collins to embrace online video on its Waterstone's website.

High-profile interviews, published in Waterstone's literary customer magazine, Books Quarterly, will be made available as online videos at waterstones.com.

Initially, the bookseller will host video footage of Hari Kunzru interviewing British writer J.G. Ballard.

To integrate print and web, the video will be flagged in the January issue of Books Quarterly, out on 24January, with a link to the dedicated author's page on the Waterstone's site.

The link will also feature in Waterstone's weekly email newsletter and in-store POS.

Seven Squared's move into digital follows the recent appointment of Mike Burgess, head of digital, who was appointed as part of the agency's strategy to become a major player in providing multi-platform digital content.