New Look set for customer title
New Look is launching a customer magazine to build brand loyalty ahead of a major expansion.
The fashion retailer has appointed Publicis Blueprint to create the
magazine as part of a drive to support the launch of 100 additional
stores over the next year.
New Look, which, according to its trading update, is the third-biggest
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coincide with the store openings; a significant portion of spend has
been earmarked for the magazine.
Insiders claim the brand has cut back on discounting and sales as it
seeks to shed its downmarket image. Last year it also secured a tie-up
with fashion designer Giles Deacon.
New Look performed strongly over the Christmas period, posting a growth
of 9.7% year on year. The retailer is also the market leader in the
women's footwear sector.
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