Sony turns to online to promote magazine

Sony is pushing its new customer magazine online, as it looks to build deeper relationships with consumers.

Haymarket Network has built a dedicated site, www.sonymagazine.co.uk,
allowing readers to immerse themselves in Sony magazine content with
video and live links.

Magazine content will represent five Sony companies: Sony UK (consumer

electronics), Sony Pictures, Sony BMG, Sony Ericsson and Sony

PlayStation.

Everyone receiving the first issue of the magazine, whether bought at
newsstands, or at a Sony Centre, will receive a copy that includes a
bound-in subscriptions card.

By registering, readers will receive a subscription offer of three
issues free.

Mikah Martin-Cruz, general manager marketing at Sony UK said:
"Haymarket's approach to Sony's customer magazine delivers a tangible
view of the total scope of the brand. It helps evolve consumers'
perception of the business from an electronics company to a complete
digital entertainment brand."