Crimestoppers relaunches web offering and seeks title sponsor

The charity is seeking a title sponsor for the new site.

The Crimestoppers site receives an average of 580,000 page impressions
per month, the majority generated by its Most Wanted section.

However, when carrying particularly high-profile public appeals, such as
the recent Madeleine McCann appeal, visitor numbers can reach more than
seven million.

Online media planning is being handled by Adknowledge, with design by
Precedent Communications.

New interactive elements, including user polls and RSS feeds, as well as
an appeals management system to gather crime information, will feature
on the Crimestoppers website.

"Crimestoppers is independently run and financed. It relies heavily on
corporate support and donations from members of the general public,"
said Crimestoppers chief executive, Michael Laurie.

"The internet has already shown its value in getting our message across
and through Most Wanted, directly solving many crimes.

"Additional funding through online sponsorship and advertising will
enable us to build a powerful web-based capability, reaching far more
people and making a significant impact on crime."