Puma names Asia-Pacific marketing director

Media Asia 28-Jan-08, 08:51

HONG KONG - Puma has stepped up its Asian presence by shifting Christoph Peter-Isenmueller to Hong Kong to take on a newly-created position as head of Asia-Pacific marketing.

The move is seen as an indication that the sportswear giant is aiming to ramp up marketing in this region. Previously based in Germany, Peter-Isenmueller was head of global media and European marketing for Puma.

Puma’s media business is globally aligned with ZenithOptimedia, while creative has been handled by a number of shops in Europe and the US. Last year, Puma revealed it was planning a major expansion into the Chinese market, which will include hundreds of new stores and the launch of a new Olympics collection.